September 23, 2025

The Innovation Lab Built to Challenge LG: Sokwoo Rhee on Reinventing a Tech Giant

At LG NOVA, our mission is to go beyond LG’s legacy in appliances and electronics to build entirely new businesses that can have real-world impact.

In my conversation with Tech Talks, I shared how we are:
🌍 Applying AI to pressing global challenges, from chronic healthcare conditions to clean tech
🏥 Using technology to expand access to care in underserved communities, like rural West Virginia
💡 Building an innovation model within LG that is intentionally independent, so we can move beyond incremental change
📈 Finding the intersection between long-term societal goals (like Net Zero) and real business opportunities, because only then will corporations truly prioritize them

I’m proud of the progress we’ve made. From launching Primefocus Health to incubating new ventures like PADO AI, and even more excited about what’s ahead.

You can listen to the full conversation here.

Healthcare
Partner

As we continue to innovate and build products to improve patient recovery in the home, we’re interested in hearing from healthcare providers to better understand your challenges and needs.

Integrations
Partner

As we expand our remote patient monitoring capabilities, we’re looking to collaborate with innovative vendors who share our commitment to improving care delivery and outcomes. If your technology or services can help elevate patient engagement and recovery at home, we’d love to connect.

Future
Employee

We’re building a passionate team of professionals dedicated to transforming patient recovery through innovation and compassion. If you’re driven by impact and inspired by improving lives, we want to hear from you.